Aurora Material Solutions Appoints Director of Sales, ETP

Sherri Lane, Director of Sales, ETPSTREETSBORO, OH – January 28, 2026 – Aurora Material Solutions announces the appointment of Sherri Lane as director of sales, ETP.

In this role, Lane will lead business development, market expansion and commercial strategy utilizing her extensive experience in go-to-market execution and commercial operations. She has led global business transformations, spearheaded CRM rollouts boosting user adoption and pipeline visibility, and delivered substantial growth through strategic account development.

Prior to joining Aurora, Lane held key roles with industry leaders such as Accenture, SABIC and BASF.  Throughout her career, Lane has driven commercial growth by deepening customer relationships, advancing market insights, and shaping high‑impact strategies, while enhancing commercial excellence through improved decision-making and optimized sales processes.

“Sherri is passionate about translating customer insights into innovative business solutions and is known for her data-driven, customer-centric approach,” says Pratik Shah, president of engineering plastics for Aurora. “Her proven experience in commercial enablement, strategic planning, and operational excellence will be invaluable to our organization.”

Lane holds a bachelor’s degree in chemical engineering from Rensselaer Polytechnic Institute in Troy, N.Y.